With content marketing on track to become an even larger demand in 2016, companies are on the hunt for the secret formula to creating a viral piece of content. While there is no guarantee that any process will produce viral content, this formula will certainly take any content marketing strategy… Read More
Under the Radar is David Smith and Marco Arment’s podcast on indie iOS app development. They make sure that none of their podcasts runs longer than half an hour. Their latest podcast, the 21st in the series, is titled App Store Rejection, in which they provide suggestions on how to avoid rejections… Read More
One of Tampa Bay’s “startups to watch” has received more than $1 million in financial backing. MyNFO Inc., a marketing technology firm in Tampa, raised $1.175 million, according to two separate March 25 regulatory filings with the U.S. Securities and Exchange Commission. Each offering involved debt and options or warrants… Read More
Marketing Automation continues to be a hot topic for businesses of all sizes and is being utilized by companies in nearly every industry. There are automation platforms produced by award winning software developers with features ranging from triggered e-mail responses and drip campaigns to those capable of deploying and measuring… Read More
After years of helping others grow their businesses, Pete Slade knew he was ready to steer his own company the day Steve Jobs announced the iPhone in 2007. Read More
Since Mobilegeddon, and probably before, marketers have placed an increasing amount of focus on all things mobile. While many of us have probably become a broken record for your clients, the fact remains that we live in a mobile-centric world. For years in film, TV and literature, artists tried to… Read More
I was meeting with a potential client a few months ago.  This particular Marketing Director was looking to move all of the marketing services for their multi-million dollar company to a variety of agencies to assist with the launch of a new division.   One of the first questions I asked… Read More
Sykes Enterprises Inc. has a deal to buy Clear Link Holdings Inc. for $207 million. Sykes (NASDAQ: SYKE), a call center operator based in Tampa, said in a press release that the deal would extend Sykes’ competitive advantage and expand its suite of services. Read More
Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. It can feel daunting to keep up at times! Read More
Bayshore Solutions has been selected, for the ninth year in a row, as a 2016 Blue Ribbon Business Award winner by the U.S. Chamber of Commerce.  Representing the interests of more than 3 million businesses of all sizes and sectors, the U.S. Chamber of Commerce is the world’s largest business… Read More